Sharing and spreading the circular economy and their values in the foundry sector
Content of
the module
- Learning content
- Additional resources
- Self-assessment
Unit 1
Green communication: how to communicate your green values outside the company
Videos and useful links
We are providing you with a list of videos on some companies green marketing best practices. We ask you to watch them carefully with a specific focus on issues, channels used, storytelling, targets and stakeholders.
Those videos will be rewatched in group work during collaborative learning
Link to a list of green campaigns best practices (Unilever, Volvo, Patagonia, Apple, General Motors )
https://www.teamlewis.com/asia/magazine/great-green-marketing-campaigns/
Link to a list of green campaigns best practices (Patagonia, Starbucks, Ikea, Timberland, the body Shop)
https://rockcontent.com/blog/green-marketing-examples/
We are also providing a list of link to articles and essays to read before meeting in collaborative learning
An article on green marketing and communication
https://www.researchgate.net/publication/353433837_GREEN_MARKETING_COMMUNICATION_STRATEGIES_AN_INTEGRATIVE_LITERATURE_REVIEW
An article on brand reputation
https://peertopeermarketing.co/brand-reputation/
A guide to communicate sustainability
https://www.amfori.org/sites/default/files/amfori_effective_sustainability_communication_guide_2019_0_1.pdf
Guide on communicating sustainability
https://wedocs.unep.org/bitstream/handle/20.500.11822/8317/-Communicating%20sustainability_%20how%20to%20produce%20effective%20public%20campaigns-2005Communicatingsustainibility.pdf?sequence=4&%3BisAllowed=y%2C%20Spanish%7C%7Chttps%3A//wedocs.unep.org/bitstream/handle/20.500.11
A handbook on green communication
http://www.alfonsomendiz.com/wp-content/uploads/2014/06/Chapter-HANDBOOK-OF-GREEN-COMMUNICATION-AND-MARKETING1.pdf