Sharing and spreading the circular economy and their values in the foundry sector
How to communicate your green values within and outside the company?
- Learning content
- Additional resources
Self-assessment test Module 6
1) What is brand reputation?
- 1.It’s how employees perceive their company
- 2.It’s how managers perceive their company
- 3. It is a set of perceptions, evaluations and expectations towards a brand, a company, a product
- 4. It is how stakeholders perceive a company
2) What is green marketing?
- 1. the contact point between environment and enterprise
- 2.the promoting of green products
- 3. a form of communication
- 4. a company pretending being green
3) Environmental accountability today for companies is ?
- 1.Quite annoying
- 2.A pressing issue
- 3. Something not relevant
- 4. A topic just depending on communication
4) What do we mean with green washing?
- 1. process of conveying a false impression or misleading information about how a company’s products are environmentally sound
- 2.A transparent way to communicate green
- 3. Process of explainig company’s policies and practises to consumers
- 4. A form of green marketing
5) What do we mean with green engagement?
- 1.It’s the involvement of firm management in environmental issues
- 2.It’s a plotical movement
- 3 the involvement of stakeholders on ecology
- 4. the involvement of employees in environmental concerns and green transitions and changes of their firm.
6) what are the 3 W in communication?
- 1.Where Whose Will
- 2.With What Want
- 3.Will Would Wouldn’t
- 4.Who What Why
7) Who are external targets composed by?
- 1.People buying products
- 2.Everyone reached by communication
- 3.Buyers, decision makers, Influencers, other stakeholders
- 4. Future buyers, prospects
8) What do we mean with internal communication?
- 1.Formal communication among management
- 2.Any communication activity towards the inside of the organization
- 3.An activity directed from management to employees
- 4.Non formal communication among employees
9) Which of the sentences is false, about digital channels?
- 1. they give the possibility to reach one’s targets
- 2. They give the possibility to customize messages
- 3. all the targets can be reached
- 4. They are less expensive
10) List some disadvantages in using email in internal communication
- 1.difficulty in prioritarization, inboxes full
- 2.Privacy problems
- 3.Security problems
- 4.difficulties in reaching everyone