Self-assessment test Module 6

1) What is brand reputation?

• 1.It’s how employees perceive their company
• 2.It’s how managers perceive their company
• 3. It is a set of perceptions, evaluations and expectations towards a brand, a company, a product
• 4. It is how stakeholders perceive a company

2) What is green marketing?

• 1. the contact point between environment and enterprise
• 2.the promoting of green products
• 3. a form of communication
• 4. a company pretending being green

3) Environmental accountability today for companies is ?

• 1.Quite annoying
• 2.A pressing issue
• 3. Something not relevant
• 4. A topic just depending on communication

4) What do we mean with green washing?

• 1. process of conveying a false impression or misleading information about how a company’s products are environmentally sound
• 2.A transparent way to communicate green
• 3. Process of explainig company’s policies and practises to consumers
• 4. A form of green marketing

5) What do we mean with green engagement?

• 1.It’s the involvement of firm management in environmental issues
• 2.It’s a plotical movement
• 3 the involvement of stakeholders on ecology
• 4. the involvement of employees in environmental concerns and green transitions and changes of their firm.

6) what are the 3 W in communication?

• 1.Where Whose Will
• 2.With What Want
• 3.Will Would Wouldn’t
• 4.Who What Why

7) Who are external targets composed by?

• 1.People buying products
• 2.Everyone reached by communication
• 3.Buyers, decision makers, Influencers, other stakeholders
• 4. Future buyers, prospects

8) What do we mean with internal communication?

• 1.Formal communication among management
• 2.Any communication activity towards the inside of the organization
• 3.An activity directed from management to employees
• 4.Non formal communication among employees

9) Which of the sentences is false, about digital channels?

• 1. they give the possibility to reach one’s targets
• 2. They give the possibility to customize messages
• 3. all the targets can be reached
• 4. They are less expensive

10) List some disadvantages in using email in internal communication

• 1.difficulty in prioritarization, inboxes full
• 2.Privacy problems
• 3.Security problems
• 4.difficulties in reaching everyone